Turn on a New Light. Transform Your Sales.  

Drive more deals, faster closures, and better buying experiences.

Lumentric helps industrial sales teams turn real customer intent, product intelligence, and AI-guided insight into more relevant offerings - from product selection and configuration to services, content, cases, and next-best actions.

Clearer Paths. Brighter Results.

We guide your sales teams and dealers to do the right thing with the right customer at the right time.
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From customer intent to precise offerings.

Lumentric connects real-time customer insight, product intelligence, content, and AI-guided sales knowledge - helping industrial sales teams create more relevant offerings faster.

Understand buyer intent
See what customers explore, revisit, share, and engage with - and qualify true interest earlier.

Guide the sales journey
Help sales teams select the right products, configurations, services, customer cases, content, and next-best actions.

Accelerate decisions
Turn complex product knowledge into precise offerings and stronger customer conversations.

“Lumentric strengthens our sales and customer journey with interactive, always-relevant content, customer insights, and AI-enabled guidance. The solution can be integrated with our digital ecosystem - including PIM, DAM, taxonomy, and CRM - helping connect customer engagement with product and content intelligence throughout the buying journey.

With Lumentric, we gain new insights that support data-driven decisions, real-time strategy optimisation, and continuous adaptation to our evolving needs.”

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Hans Troiza
CTO

Dazzle as a Product Expert.

Equip your team with instant, clear product insights to deliver tailored, spot-on solutions every time. Highlight the value of your products, ensure consistent messaging across channels, and build trust with an expert-driven approach. Ignite engagement. Drive results.

Light the Way for Your Buyers.

Streamline every stage of the buyer’s journey with tailored resources and personalized support. Reduce friction, build trust, and spark the decision-making process for confident, informed choices. Deliver value at every touchpoint to forge lasting relationships and conversions.

Create Content That Glitters

Craft and adapt content on the fly to match buyer needs and deliver high-quality, personalized experiences. Luminate engagement, forge stronger connections, and drive results with messaging that evolves at every touchpoint. Make every interaction a beacon of value.
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Align Stakeholders. Transform Outcomes.

Seamlessly connect with key stakeholders across every stage of the buying journey to streamline decisions and close deals faster. Spot light hidden influencers, drive alignment, and foster resilient relationships that power collaborative sales outcomes.
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See What Others Can’t.

Uncover actionable patterns in buyer behavior and market trends with powerful data-driven intelligence. Sharpen your strategies, fine-tune outreach, and make decisions with clarity. Gain the competitive edge you need to lead the way forward.