About

Meet Lumentric

Our Name, Our Mission:
Lumentric was born from the simple yet powerful idea of combining Lumen - symbolizing clarity and illumination - with Metric - representing precision and measurability. Together, they embody our mission: to illuminate the customer and sales journey, making it transparent, actionable, and measurable.

We Challenge the Status Quo in B2B Sales:
By blending deep insights with bold innovation, Lumentric delivers solutions that redefine sales effectiveness and elevate customer engagement. We're not just simplifying the sales process; we're transforming it.

A Team of Pioneers:
Behind Lumentric stands a team of senior executives, entrepreneurs, and industry pioneers with decades of success across diverse fields. This wealth of expertise enables us to address the complexities of modern B2B sales, anticipate challenges, and deliver measurable results.

Culture of Innovation and Impact:
Our culture is rooted in bold ambition and grounded in humility. We thrive on understanding our customers' unique needs, crafting unconventional strategies, and delivering transformative results. By embracing change and fostering innovation, we empower our customers to achieve more than they ever imagined possible.

Global Vision, Scandinavian Roots:
Headquartered in Malmö, Sweden, and supported by a globally distributed team, Lumentric combines Scandinavian innovation with international expertise. Our early successes with global enterprises demonstrate our commitment to staying ahead of the curve and shaping the future of B2B sales.

Leading the Movement:
At Lumentric, we're more than a product - we're a movement. By merging clarity, measurability, and a relentless drive for innovation, we are shaping the future of B2B sales. Join us as we illuminate new possibilities and deliver unparalleled value to our customers.
Leadership Team
David White
CEO & Co-Founder
David is a strategic innovator dedicated to revolutionizing B2B sales and redefining digital transformation.
Nikolaj Selvik
CTO & Co-Founder
Nikolaj is a visionary technologist with over 20 years of experience blending design, creativity, and cutting-edge technology to deliver transformative digital solutions.
Lisa Quinn
Head of Marketing
Lisa brings extensive expertise in product marketing with a strategic vision to help businesses achieve market leadership.
Johan Bostroem
Investor & Board Advisor
Johan is a visionary SaaS entrepreneur with over 20 years of experience driving innovation in product information management (PIM) and digital asset management (DAM) technologies.
Peter Torstensson
Board Advisor
Peter brings decades of expertise in brand development, strategic communications, and B2B marketing.
Art Roldan
Board Advisor
Art is a seasoned technology entrepreneur with over 20 years of experience driving growth and transformation in the software industry.
Nick Camino
Board Advisor
Nick brings over two decades of expertise in software and 15 years of specialized experience in the sales enablement space.
Steve Baumgartner
Board Advisor
Steve is a seasoned enterprise B2B technology revenue leader with over 25 years of experience driving growth and creating value for high-growth technology companies and PE firms across North America and EMEA.